In anticipation of the upcoming 808 Day later this week, Roland has unveiled two exciting collaborations. Mark your calendars: this year features a partnership with New Balance for a new sneaker and a Twitch livestream event with Grandmaster Flash. The real highlight, however, is the significant change 808 Day will bring for Twitch DJs.
The first major announcement is the New Balance collaboration, introducing the Tiago Lemos NM808 x Roland sneaker. This sneaker fuses skater culture with the legacy of Brazilian skateboarder Tiago Lemos. Fans of both techno and skateboarding are likely to be thrilled by this release, as it promises to bring a nostalgic ’90s vibe from San Francisco to Oslo, New York City, and naturally, São Paulo. Stay tuned for more details as 808 Day approaches, promising to blend music, fashion, and digital innovation in new and exciting ways.
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