Max Mara Fashion Group Goes Fur-Free, Receives Praise From Environmentalists

In a recent update, Max Mara Fashion Group has officially confirmed its commitment to a fur-free policy. This declaration follows a statement by environmental protection organization LAV, which announced that the Italian fashion house had ceased the use of fur in its products.

Max Mara clarified that its brands have not included fur in their collections for several seasons. The company emphasized that while there has been no formal public announcement, it has communicated internally to reassure employees, particularly those in the United States, who have faced significant pressure and harassment. The company is exploring legal avenues to address and protect its staff from ongoing privacy violations and psychological abuse.

This move has been met with acclaim from environmental groups, which view it as a positive step toward greater sustainability and ethical practices in fashion.