Perth-based fashion brand Queen The Label, founded by mummy blogger and influencer Constance Hall, has entered voluntary administration, according to a Facebook announcement made late Thursday. Hall, who initially launched the brand with proceeds from her book sales, expressed deep distress over the development.
In her post, Hall described the situation as “heartbreaking,” noting that the collapse of her business has left her feeling like a cautionary tale of sudden wealth loss. “I feel like one of those cliches who wins the lottery and ends up with nothing a decade later,” she wrote.
Hall revealed that the stress of running the company had taken a significant toll on her personal life. She admitted to having been “stressed out for seven years” and lamented not being able to spend adequate time with her six children or enjoy life fully due to the constant financial pressures.
Reflecting on her recent experiences, Hall recounted a period of intense panic and confusion related to financial management. She concluded that the stress associated with the company’s struggles was too great to bear, leading to the decision to enter administration. “After a week-long panic attack and confusion over book work that I simply do not understand, I was advised that no one should endure the stress this company has inflicted on me and my life. And they were right,” she said.
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