As the fashion world transitions into autumn/winter 2024, the season’s defining trend is a shift towards celebrating the ordinary. Bottega Veneta’s Matthieu Blazy articulates this vision, emphasizing a desire to “make a monument out of the everyday,” a sentiment that encapsulates the season’s essence.
This season’s focus is less on dramatic silhouettes—though some garments featured shoulder lines reminiscent of Claude Montana—and more on the tactile qualities of materials. The prevalent use of heritage tweeds, herringbones, plaids, and traditional Aran and argyle knits evokes the ambiance of a quintessential English country weekend.
The trend extends to outerwear, which includes shearling, faux furs, feathers, and yarn. These voluminous, tactile pieces are designed not only for warmth but also to enhance style, whether aiming for a glamorous look inspired by Diana Ross or Carrie Bradshaw or embracing the haute bohème aesthetic popularized by Chloé. Ski sweaters also make a notable appearance, reflecting a nostalgic yearning for snowy environments amid increasing climate challenges.
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