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With its user base surpassing 1 billion, TikTok has emerged as a pivotal platform for fashion and beauty brands aiming to achieve significant success. In collaboration with TikTok, the Business of Fashion (BoF) provides exclusive internal insights and strategic analysis from a diverse group of independent experts.
This comprehensive overview highlights how businesses can enhance their brand and product marketing on TikTok and leverage its advertising and commerce features to drive sales and engagement.
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