Retraced, a platform dedicated to digitizing and tracing supply chains for fashion and textile brands, has announced the successful closure of a €15 million Series A funding round.
The funding was led by Partech, a major European tech investment firm, with additional support from existing investors including Alante Capital, Alstin Capital, Samaipata, and F-Log Ventures. This investment will bolster Retraced’s mission to improve sustainability management across the global fashion and textile industry.
Retraced’s platform enables brands to digitize their supply chains, manage compliance data, and enhance transparency from raw materials to finished products. By focusing on supplier data collection, Retraced facilitates connectivity and collaboration among all stakeholders within the textile and fashion supply chains.
As sustainability increasingly becomes a central element of brand strategy, Retraced is poised to develop advanced solutions that help companies comply with evolving regulations both in the EU and globally. The new funds will be pivotal in advancing Retraced’s vision, which includes utilizing AI and process automation to optimize supply chain sustainability while managing compliance costs effectively. The platform also aims to engage consumers more effectively through the development of a European Digital Product Passport (DPP).
Currently, over 150 fashion brands—including Desigual, Victoria’s Secret, Pangaia, Calzedonia, Tom Tailor, Marc O’Polo, and Finisterre—use Retraced to connect with their network of more than 15,000 suppliers.
Retraced’s platform provides the necessary tools and insights for brands to navigate the complexities of supply chain transparency and regulatory compliance, helping them to not only meet but exceed their sustainability goals.
Alexander Meyer-Scharenberg, Senior Investment Manager at Alstin Capital, expressed enthusiasm about the investment, noting, “We are excited to continue supporting Retraced as they advance towards market leadership in textile supply chains. Since our initial investment, the company has demonstrated significant progress, and we anticipate increased demand for Retraced’s solutions following the implementation of the EU Supply Chain Directive (CSDDD) in July.”
Lukas Pünder, CEO and Co-Founder of Retraced, highlighted the significance of the funding, stating, “This funding round marks a crucial milestone for Retraced. As regulatory demands grow more complex, our mission to streamline and enhance sustainability management is more vital than ever. With the support of our investors, we are well-positioned to further develop our platform and help fashion brands achieve their sustainability objectives while strengthening their supplier and customer relationships.”
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