Tommy Hilfiger’s collaboration with K-pop boy band Stray Kids has underscored the increasing intersection between luxury fashion and K-pop. This partnership was prominently showcased at the recent Met Gala in New York, where Stray Kids made history as the first K-pop group to attend the prestigious event.
At the Met Gala, which took place in May, the eight-member South Korean group generated considerable buzz as they stepped onto the red carpet dressed in custom Tommy Hilfiger suits. The high-profile appearance of the K-pop stars was a clear indication of how luxury brands are leveraging the immense popularity of K-pop idols to enhance their global reach and appeal.
Tommy Hilfiger, the renowned American fashion designer, reflected on the collaboration while previewing his new collection for New York Fashion Week. He revealed a custom tuxedo with a special label reading “Tommy Hilfiger with the Stray Kids,” highlighting the significance of the partnership.
Hilfiger noted, “We created a special label for this project, and the response has been overwhelmingly positive. It’s been one of the most exciting collaborations we’ve undertaken, and I believe it will be remembered as a landmark project in our brand’s history.”
He further emphasized the impact of the collaboration, stating, “We were, if not the most talked-about brand at the Met Gala, certainly among the most discussed. The influence of K-pop is significant, and our timing in aligning with Stray Kids was particularly apt given the current trend.”
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