NEW YORK – Wrangler has launched its latest fall collaboration with contemporary fashion brand Staud, marking the third partnership between the two brands. The collection debuted last week and features nine pieces inspired by Staud’s Fall 2024 collection, as detailed in a recent press release.
Available for purchase online through both Staud and Wrangler, as well as at select Staud stores and Nordstrom locations, the new collection ranges in price from $165 to $395. Highlights include a reversible cotton sherpa-lined version of the Biggest Jean Jacket and three new denim cuts, available in seasonal colors such as green, brown, and cream, alongside classic indigo.
To further engage customers, Staud will host styling events at five Nordstrom locations in Nashville, Los Angeles, New York, Houston, and Scottsdale, Arizona. These events will offer fashion advice and interactive experiences for attendees.
As of now, products from previous collaborations, including the fall 2023 and spring 2024 lines, remain available online. A Wrangler spokesperson indicated that there are no announced plans for future releases at this time.
The partnership between Wrangler and Los Angeles-based Staud began last year, with co-founder and creative director Sarah Staudinger noting that Wrangler’s denim heritage aligns with Staud’s brand ethos. “Together, we have created a collection that combines Wrangler’s iconic styles infused with our DNA,” she stated.
Wrangler continues to embrace nostalgia-driven collaborations, following the success of its 2023 Barbie collection with a recent partnership with Hot Wheels. Additionally, the Kontoor-owned brand has launched a new advertising campaign titled “Good Mornings Make for Better Days.” This campaign marks Wrangler’s first global ad initiative since 2021 and will be showcased across streaming video, social media, audio, and television platforms. With the current trend of denim on denim showcased at New York Fashion Week’s fall-winter 2025 shows, Wrangler is well-positioned to capitalize on the resurgence of denim in fashion.
Related Topics:
