As the Spring/Summer 2025 season progresses, Vogue Business examines the financial realities of staging runway shows in Paris and Milan. For emerging designer brands, these events can be pivotal, yet the costs are increasingly daunting.
Rising production expenses, coupled with economic and political uncertainties, have made brands reconsider the value of hosting fashion shows this year. Many young labels face pressure to enhance their presentations, even as they navigate a tough wholesale landscape. Costs are escalating—venue prices have surged by an average of 20% since the Covid-19 pandemic, while high casting fees and elaborate production requirements further strain budgets. Designers must optimize their limited time slots and effectively communicate their collection’s narrative to a critical audience.
Vogue Business reached out to numerous fashion brands across the major fashion capitals for insights into their show budgets. Although most brands chose not to disclose figures, two labels from Milan and Paris provided a detailed look at the costs involved in producing a runway show in 2024.
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