In recent years, cowboy fashion has moved beyond the ranch, making a big statement on city streets. Western style’s influence is clear, with Pharrell’s bold tribute at Louis Vuitton and the upcoming GQ Men of the Year party, set to feature an American Rodeo theme that celebrates leaders in fashion, entertainment, and sports. Pharrell, a co-host for the event, will make an appearance on November 14th, so fans can tune in to catch his unique take on western-inspired fashion. But he’s not alone in embracing this trend: icons like Beyoncé, with her love for Levi’s jeans, and Kevin Costner, in his rugged, cowboy persona, show that the look has broad appeal.
The good news? It’s easier than ever to channel a cowboy vibe without overhauling your entire wardrobe. Simple additions, like a studded belt or a snap-button shirt, can hint at the trend. For a full head-to-toe cowboy look, however, proceed with care—going overboard can feel awkward. To guide you, here are five key elements of modern cowboy style, each designed to help you add a touch of the wild west to your outfits.
5 Easy Ways to Cowboy-Up Your Closet
Bucked-Up Belts
If you’re looking to add a hint of cowboy style, start with a western belt. Opt for a design that’s slightly narrow and features metal accents. Some options, like the RRL belt, go for full flash, while simpler belts offer a subtle nod to western flair that won’t feel out of place in an office setting.
Saddle-Ready Boots
Originally made for horseback riders, cowboy boots have practical details that also look stylish. Tall shafts protect the legs, tapered toes slip easily into stirrups, and angled heels keep feet secure. In 2024, these boots pair well with worn-in blue jeans but can also add flair to a classic suit.
Snappy Shirts
Western shirts, with their snap buttons and angled yokes, add flair to your wardrobe. Often made from denim or corduroy, they come in lightweight poplin and heavier flannel versions too. Double denim looks are welcome, or go bold with embroidered designs in vibrant colors.
Swaggering Jeans
Bootcut jeans were originally cut to cover boots while in the saddle. These jeans work perfectly with cowboy boots and even with classic sneakers. For a strong western vibe, choose jeans with a heavy break for that authentic look.
Ranch-Friendly Jackets
Cold weather calls for a rugged jacket with western details. Look for shearling coats inspired by the outback or suede jackets reminiscent of the ‘70s cowboy aesthetic. A classic trucker jacket also works well for this look, providing a versatile fit with a rugged edge.
Western fashion is more accessible than ever, so consider adding one or two of these cowboy-inspired pieces to your wardrobe to embrace the trend with confidence.
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