Burberry has officially opened its newest store in Singapore, located in the Wisma Atria shopping mall on Orchard Road. The store draws inspiration from London’s iconic architecture, blending modern design with timeless elements across a single, spacious floor.
The store’s interior features Portland stone, a material sourced from the Isle of Portland in Dorset, known for its use in many of London’s historic buildings. Additionally, black cast iron has been used for rails and railings, a nod to the fencing found outside traditional townhouses and landmarks like Westminster Abbey and the Houses of Parliament, which are near Burberry’s London headquarters, Horseferry House.
The façade of the new store proudly displays the Equestrian Knight Design, created by British artist Helen Bullock. This design is featured on stained glass in Knight Blue, Burberry’s signature color. Inside, the Knight Design is also represented through sculptural installations of shields, banners, and horses, creating an immersive experience for visitors. These artistic elements aim to engage customers with Burberry’s rich heritage through a modern lens.
The store layout is meticulously crafted for an enjoyable shopping experience, allowing customers to explore the brand’s offerings in a welcoming environment.
Burberry’s Spring 2025 Collection
The new Singapore store launches with Burberry’s Spring 2025 collection, which blends outdoor-inspired designs with a sense of effortless elegance. The collection includes the brand’s renowned outerwear, such as trench coats, puffers, and Harrington jackets, providing both style and protection from the elements. The store also features a selection of scarves, including the classic Burberry Check design, woven in cashmere at the historic Johnstons of Elgin mill in Scotland, which has been in operation for over 200 years.
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