MANILA, Philippines — Known for her iconic style and flawless presence at Fashion Week, celebrity Heart Evangelista is a proud Filipina who continues to inspire. Yet, despite her glamorous persona, Heart is candid about the challenges she faces during her period, which always seems to coincide with major events like Fashion Week.
“It’s funny because every time I travel, Fashion Week always falls on ‘the day’,” Heart laughed at the Kotex Luxe “Flex Your Mood” event, where she opened up about how she manages to stay comfortable, productive, and fabulous during her period.
Despite dealing with common symptoms such as migraines and cramps, Heart has learned to embrace comfort without apology. Her secret? Kotex, a brand she has trusted since she was 18 or 19.
“I’ve done all the looks possible. I’ve felt my worst on some days, but I always feel confident,” she explained, highlighting her long-standing relationship with the brand. “I’m very blessed to have worked with Kotex for so long. They’ve seen my career go up and down, and with them, I don’t have to hide; I can truly be myself.”
Heart is a proud advocate for Kotex Luxe, a product line that encourages women to feel empowered and embrace their best selves—even on days when their bodies are less than cooperative.
A Space for Every Mood
At the “Flex Your Mood” event, Heart joined young Filipinas in a specially designed space that catered to the different moods periods can bring. The event featured several interactive zones, including a “Munch Haven” with tasty treats, a “Charm Bar” for creativity, an “Empowerment Wall” for motivation, and a “Chaos Corner” for releasing stress.
Kotex emphasized that period comfort is personal and should not be a one-size-fits-all approach.
Krystel Chua, Kotex’s marketing manager, stressed the importance of open conversations around periods and self-care. “Society often pressures women to keep hustling, even when our bodies need rest,” she said. “We want a world where it’s okay to admit you’re feeling irritable, moody, or tired.”
Innovating Period Comfort
What makes Kotex Luxe stand out? For Heart, it’s the product’s silky soft bubble bed technology, designed to reduce skin irritation.
“Comfort is always key for me,” Heart shared. “I’m always traveling long hours and I’m very sensitive to material. This fits perfectly for me—I feel clean and fresh.”
Kotex’s innovations are also appreciated by others. Andi Tan, a Gen Z senior assistant brand manager, loves the product’s super suction holes and ultra-thin design, which help absorb moisture quickly, allowing women to move freely.
“It’s the super suction holes that I love the most because I have a very, very heavy flow,” Andi said.
For Kotex’s marketing head, Frenissa Lagman, the brand’s thoughtful packaging plays a key role in empowering women. “We want to make sure girls don’t feel shy about carrying their pads,” she explained. “Our packaging has words of empowerment, so they feel proud—not embarrassed—during their period.”
Empowering the Next Generation
Kotex’s commitment to empowerment goes beyond just comfort. The brand has partnered with over 300 schools to educate girls on period management, addressing the fact that 50% of girls are unprepared for their first period.
“We want to make sure that young girls know what to expect and feel empowered during that time,” Fren emphasized.
Heart’s Tips for Staying Fabulous
While period days are often far from glamorous for Heart, she continues to live life to the fullest. Even when dealing with migraines, breakouts, and discomfort, she stays positive.
Her advice? Don’t pressure yourself. Embrace comfort and wear whatever makes you feel your best—even if it’s a favorite pair of oversized pajamas from Greenhills.
“Perfection is not of this world,” Heart said. “So just go with the flow!”
With Kotex Luxe, you can be fabulous too, even on those tough days—just like Heart.
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