As social media is flooded with influencers showcasing their latest autumn/winter hauls, the desire for a chic new wardrobe can quickly lead to a hefty price tag. Popular high-street brands like Zara, Mango, and H&M often feature standout items that can easily exceed £100. But what if you could look just as fashionable for a fraction of the price? Metro took a closer look, enlisting the help of a stylist to prove that following the latest trends doesn’t have to break the bank. The results? Fashion-forward looks that can be found in your local supermarket, all while doing your weekly grocery run.
Budget-Friendly Fashion from Supermarkets
Tesco, Sainsbury’s, Morrisons, and Asda all offer trendy pieces that mirror the styles you’d expect from influencer clothing hauls—but for much less. Metro’s team tested out various outfits from these supermarket brands, evaluating the quality and overall value of each ensemble.
George at Asda: A Stylish Steal
Jess models a £88 outfit from George at Asda, which includes a scarf coat, silver jeans, a black roll-neck top, and bow heels. Jess, a seasoned bargain hunter, is no stranger to supermarket fashion and was impressed by the quality and style of her look.
The standout item was the scarf coat, which mimics the popular Toteme bouclé jacket, retailing for £810, but available at Asda for just £34. While it’s not made from the same wool-blend material, it’s still a solid, soft option at a fraction of the price. The metallic-coated jeans and kitten-heel bow shoes are also key fashion pieces, perfect for the upcoming party season.
“I could easily see this outfit in Zara or & Other Stories,” Jess said. “It’s hard to believe it cost so little, especially when I could pick it up while shopping for my groceries.”
F&F at Tesco: Effortless Elegance
Alice tried two stylish outfits from F&F at Tesco, starting with a £67 look that includes a cream knit jumper, satin slip skirt, and black moc croc boots. Alice was pleasantly surprised by the quality, particularly the skirt, which was not only flattering but also opaque despite its light colour.
“The boots are the highlight for me,” Alice said. “The croc pattern and kitten heel make them both chic and comfortable for day-to-night wear.”
Her second ensemble—a sleek £87 black satin suit with matching trousers and kitten-heel slingbacks—left her feeling “classy and sophisticated.” The suit’s broad-shoulder jacket and wide-leg trousers offer a polished, high-end look at a supermarket price.
Alice added, “You’d expect to pay over £100 for a similar suit elsewhere, making this a real bargain.”
Tu at Sainsbury’s: Unexpected Glamour
Courtney modeled a £97 outfit from Tu at Sainsbury’s, featuring a satin red dress, faux fur coat, and snake-print Mary Jane shoes. While the coat impressed her with its luxurious look and feel, the dress didn’t meet her expectations. She found the fit unflattering on her pear-shaped body, with excess fabric creating an awkward look.
However, Courtney was blown away by the velvet suit from Tu, which she purchased for just £37.50 (down from £50). The dark blue blazer and wide-leg trousers gave off strong Tom Ford vibes, earning her compliments throughout the day. Despite the fabric being lighter than higher-end velvet, she was thrilled with the style and price.
“For the money, this suit is a total no-brainer,” Courtney said. “It’s stylish, flattering, and perfect for almost any occasion.”
Nutmeg at Morrisons: Surprising Elegance
Jess tested out an £84 look from Nutmeg at Morrisons, consisting of a brown fur coat, jewel-collar shirt, and neutral PU skirt. Initially skeptical about shopping at a supermarket for clothes, Jess was pleasantly surprised by the chic and modern pieces she found.
“Until now, I never considered supermarkets for fashion,” Jess admitted. “But this outfit completely changed my mind.”
How Supermarket Fashion Compares
A recent study by retail experts at Wethrift revealed that Asda offers the most affordable supermarket clothing, with a full outfit costing an average of £61.25. Sainsbury’s and Morrisons came in close behind, while Tesco was found to be slightly pricier. M&S, known for its higher-end clothing, had the most expensive average outfit price at £115.65.
Despite this, the quality and stylishness of these supermarket finds have proven that you can look fashionable without paying designer prices.
Final Verdict
If you’re on the hunt for stylish, budget-friendly fashion, supermarkets are increasingly becoming a go-to option. From George at Asda’s standout coats to Tu at Sainsbury’s flattering velvet suits, there are plenty of affordable, chic options to choose from. So next time you’re doing your weekly shop, don’t forget to check out the clothing aisles—you might just leave with a fashion-forward look that doesn’t break the bank.
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