Amy Denet Deal (Diné), founder of the sustainable fashion brand 4Kinship, is bringing a unique opportunity to young Indigenous artists and artisans in Santa Fe this holiday season. Located on Canyon Road, her store is a vibrant mix of clothing, jewelry, and art—some of which she has created herself, alongside upcycled pieces and works by other Indigenous creatives.
Denet Deal describes her brand as “a platform for the community,” and this year, she is hosting her first-ever holiday market dedicated specifically to young Indigenous creators. The event will take place at Santa Fe’s Railyard on November 29 and 30, coinciding with Native American Heritage Day.
“I’m always inspired by meeting these young artists, learning about their creative process, and understanding their needs,” Denet Deal said. “I want to help them thrive.”
Rather than participating in the frenzy of Black Friday shopping, Denet Deal encourages people to celebrate Native American Heritage Day at the NextGen Market. She argues that, unlike mass-produced goods from large corporations, the items at the market are crafted by Native students and young entrepreneurs.
“Where does all that stuff from Amazon even come from?” she said. “These products are made by Native youth. You can meet them, talk to them, and support their careers right here in the Southwest.”
Recognizing that travel to Santa Fe can be a challenge for some artists, Denet Deal has teamed up with the nonprofit Cultural Survival to cover hotel costs for market participants. One artist she is particularly excited to highlight is Bryan Roessel (Diné), known for his versatility in silversmithing, moccasin making, and basket weaving.
“He’s incredibly talented,” Denet Deal said. “I can’t wait to see what he brings.”
Another featured artist is Ephraim “Zefren-M” Anderson (Diné), who recently collaborated with Ralph Lauren. Despite his global recognition, Anderson continues to focus on his local roots.
“It’s beautiful that he stays connected to his community, even though he’s world-famous,” Denet Deal noted.
In addition to the NextGen Market, other holiday markets are also showcasing Native artisans this year. These include the Southwestern Association for Indian Arts’ event at the Santa Fe Community Convention Center on November 30 and December 1, as well as a market held last week at the Poeh Cultural Center in Pojoaque. Denet Deal welcomes the growing number of such events.
“The more, the better,” she said.
By providing a platform for young Indigenous creatives, Denet Deal is helping to nurture a new generation of artists and ensure their work reaches a wider audience.
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