Siegelman Stable, the luxury fashion brand inspired by harness racing, has launched a Holiday Pop-Up at 10 Greene Street in Soho, New York. The pop-up is open until December 20, offering a unique shopping experience that combines high-end fashion, innovative design, and a rich brand story.
This marks the brand’s largest retail venture since its founding in 2020, giving fans a rare chance to explore its collections in person. With an exclusive selection of items and a striking store design, the Holiday Pop-Up is a must-visit destination for fashion enthusiasts this season.
A Blend of Heritage and Modern Design
Founded by Max Siegelman, the brand honors his family’s legacy in harness racing while presenting it through a contemporary lens. The Soho pop-up embodies this blend, celebrating the brand’s history while embracing modern aesthetics.
Designed in collaboration with Colin Macgadie’s ForEveryday.Life, the space reflects the glamour of the 1980s, featuring bold blue accents and luxurious velvet and suede finishes. The result is a sophisticated atmosphere that makes shopping feel both exclusive and inviting.
Exclusive Collections for the Season
The Holiday Pop-Up features a curated selection of Siegelman Stable’s best-loved designs, alongside new releases for Winter 2024. Key pieces include knitwear, headwear, and other seasonal essentials, all crafted with the brand’s signature attention to detail.
Shoppers will also find restocked fan favorites, ensuring there’s something for everyone—whether you’re treating yourself or searching for the perfect gift. With a range of prices, Siegelman Stable makes luxury accessible without compromising on quality or style.
More Than Just Shopping: An Immersive Experience
The pop-up offers more than just a retail experience; it’s an immersive journey into the brand’s story. Visitors can learn about the inspiration behind the designs, making each purchase feel personal. The space also features a full-service coffee bar by Bluestone Lane, where shoppers can enjoy expertly brewed coffee while they browse, adding a relaxed touch to their visit.
A Celebrity Favorite
Siegelman Stable has gained a loyal following among celebrities and athletes, with its designs spotted on NBA stars, Kendall Jenner, Hailey Bieber, and other notable figures. The pop-up provides an opportunity for fans and newcomers to connect with the brand and see the pieces that have made it a favorite of the entertainment and sports elite.
The Siegelman Stable Story
Launched by Max Siegelman in 2020, the brand was inspired by his father’s success in harness racing. By merging this unique heritage with modern fashion, Siegelman Stable has quickly carved out a niche in luxury sports fashion. The Soho pop-up represents the brand’s commitment to innovation, bringing its online success to a tangible, engaging space.
Why Visit?
Whether you’re a long-time fan or new to the brand, the Holiday Pop-Up offers something special. With exclusive designs, immersive storytelling, and a beautifully designed space, it’s a standout retail destination this holiday season.
Located in the heart of Soho, the pop-up is easily accessible and perfectly timed for holiday shopping. It’s a great spot to find unique gifts or treat yourself to something special.
Don’t Miss Out
The Siegelman Stable Holiday Pop-Up is open through December 20 at 10 Greene Street in Soho. This limited-time event offers a rare chance to experience the brand’s world-class designs in person—visit before it’s gone!
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