Zalando has agreed to acquire fashion retailer About You for approximately €1.1 billion in a move to strengthen its pan-European e-commerce platform. The German online retailer will pay €6.50 per share, representing a 67% premium over About You’s closing price on Tuesday and a 107% premium over its three-month average.
The deal has been approved by About You’s management and major shareholders, who collectively own 73% of the company. The transaction is expected to close by the summer of 2025, pending regulatory approvals.
Founded in 2014, About You has more than 12 million active customers and offers about 4,000 brands. Zalando highlighted the complementary nature of the two businesses, noting that About You appeals to a younger, style-conscious audience, while Zalando focuses more on established brands.
The merger is expected to generate annual cost savings of approximately €100 million once operations are integrated. Following the announcement, Zalando’s stock fell by over 6%, while About You’s shares surged by 63%.
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