Kim Jones’ first couture collection for Dior Men is a masterful blend of public grandeur and private introspection, inspired by the life of the flamboyant ballet dancer Rudolf Nureyev. In an exclusive interview with fashion features editor Jack Moss in Paris, Jones shares the creative process behind his showstopping collection.
Amid the sweltering heat of a June day in Paris, Kim Jones reflects on the unique challenge of discussing one collection while being deeply immersed in the creation of another. The British designer, known for his meticulous organization and relentless forward momentum, finds himself in a Dior showroom, just a short distance from the iconic Arc de Triomphe. Surrounding him are pieces from his S/S 2025 collection for Dior Men, which is set to be unveiled the following day. Among these items are ceramic cats by South African artist Hylton Nel, a key inspiration for the collection. These whimsical figures, which will later be transformed into larger-than-life sculptures for the runway, hint at the surreal, boundary-pushing vision that Jones brings to his work.
However, the focus of the conversation is on his A/W 2024 collection, which will be available in stores this September. This collection, first presented in February, captivated audiences with its innovative presentation on a rotating circular runway that gradually ascended like a colossal music box. It is clear that Jones, who oversees approximately 30 collections a year as the creative director of Dior Men and the artistic director of Fendi womenswear and couture, is a designer who rarely looks back. His work is defined by a constant drive forward, with each collection building on the last while pushing into new and uncharted territories. The demands of his roles, which require him to split his time between London, Paris, and Rome, leave little room for nostalgia or reflection.
Jones’ ability to juggle these demanding positions while continuously delivering fresh and innovative collections is a testament to his remarkable talent and dedication to the craft. As the fashion world eagerly awaits the debut of his latest creations, it is clear that Kim Jones is a designer who thrives on the challenge of perpetual motion, always looking ahead to the next opportunity to redefine the boundaries of fashion.
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