Fast fashion retailer Powerlook is set to open a new flagship store in Indore’s Phoenix Citadel Mall, marking its eighth outlet in the Central Indian region. This move is part of the brand’s broader expansion strategy, which includes upcoming store launches in major cities such as Hyderabad, Chennai, Surat, Vadodara, and Bengaluru, all scheduled for March of next year.
The expansion into tier-2 cities comes in response to a rising consumer demand for Powerlook’s collections, which blend style with practicality. This growth aligns with the brand’s strategy to enhance its market footprint across diverse Indian cities.
In related industry news, Indian conglomerate Reliance Industries is reportedly exploring opportunities to introduce Irish fast-fashion retailer Primark to the Indian market. A potential deal could see Primark enter India via a joint venture or licensing arrangement, capitalizing on Reliance’s established retail network and operational strengths to access Indian consumers more effectively.
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