The fashion industry is no stranger to the cyclical nature of style, where old trends fade and new ones rise to prominence. With minimalism now considered a relic of the past, maximalist fashion is making a notable comeback, marked by eclectic and extravagant choices. Among the latest trends capturing attention is “plushiecore,” a playful and whimsical aesthetic that incorporates stuffed toys into everyday wear.
Building on the recent fascination with keyrings and charms popularized by brands like Balenciaga and Miu Miu, plushiecore has quickly become a standout trend. Fashion enthusiasts are now seen accessorizing their outfits with plush toys, attaching them to bags and belt loops to add a touch of fun and personality.
Copenhagen-based label (Di)vision has embraced this trend with its spring/summer 2025 collection, showcased at Copenhagen Fashion Week earlier this month. The collection featured several plushie-inspired pieces, including a standout trench coat adorned with vintage stuffed toys. This approach not only highlights the playful aspect of the trend but also aligns with the brand’s commitment to sustainability by repurposing discarded items.
As plushiecore continues to gain momentum, it offers a fresh way for fashion enthusiasts to express themselves through imaginative and eye-catching styles.
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