Very is making a dynamic return to the fashion broadcast scene this autumn with its first TV advertisement in seven years, showcasing the vibrant ‘Haus of Flamingo’ platform.
Originally introduced during last year’s Christmas campaign, the ‘Haus of Flamingo’ concept has since become a central theme for the retailer. This autumn, Very is relaunching the platform with a new 30-second hero film that highlights its womenswear collection for the upcoming season. This marks the company’s renewed focus on fashion after a significant hiatus.
The new autumn/winter campaign invites viewers back to the whimsical world of Haus of Flamingo. Set against the backdrop of an elegant country manor, the film features a group of friends who bring the setting to life, much to the surprise and eventual delight of a bemused butler. The ad encourages customers to “free their inner flamingo,” celebrating self-expression and the playful spirit of the brand.
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