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Tata’s Fast Fashion Giant Thrives Amid India’s Consumer Slowdown

by Tina

Trent Expands Workforce by Over 8,600 While Competitors Cut Jobs. Despite a broader consumer slowdown impacting many retailers, one of India’s oldest conglomerates, Tata Group, has discovered a robust growth engine in its fast fashion brand, Trent. The company has significantly expanded its workforce, adding more than 8,600 employees, even as its peers have been forced to slash jobs.

Trent’s success is largely driven by the popularity of its Zudio brand, which offers affordable fashion options that have captivated younger buyers. In a market where other retailers are struggling, Trent’s strategic focus on budget-conscious fashion is allowing it to defy the trend and continue its upward trajectory.

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