Increasingly, Gen Z fashion enthusiasts are embracing sustainable fashion, marking a significant shift in the industry’s approach to environmental responsibility.
Sustainable fashion, as defined by Forbes, involves the creation and consumption of clothing in a manner that safeguards the environment and respects the workers who produce these garments. This concept has gained traction as the fashion industry, which continues to grow rapidly, faces mounting scrutiny over its substantial environmental impact.
The United Nations Environment Programme (UNEP) has highlighted the fashion industry’s role in contributing up to 10% of the world’s annual carbon dioxide emissions. Such figures underscore the urgent need for more sustainable practices in a sector notorious for its wasteful methods and environmental degradation.
Gen Z’s Fashion Revolution
Gen Z’s fashion sense is a unique blend of retro influences from the 90s and contemporary streetwear, featuring oversized silhouettes, bold graphics, and a revival of early 2000s styles. This Y2K resurgence brings back iconic pieces like low-rise jeans, crop tops, and logo-heavy designs, all infused with vibrant colors and playful patterns.
However, Gen Z is not just reshaping aesthetics—they’re also redefining gender norms with inclusive, gender-neutral fashion, often personalized through DIY and customization. This generation’s approach to fashion is not just about appearance; it’s about making a statement and expressing individuality.
Social media platforms such as TikTok and Instagram are central to this fashion revolution, where influencers and content creators set trends and introduce new brands to their followers. These platforms have become powerful tools for shaping the fashion landscape and promoting sustainable choices.
Many Gen Zers are turning to thrifting and vintage shopping, known in the Philippines as “ukay,” to find unique clothing pieces while minimizing their environmental footprint. The term “ukay” is derived from the English word “okay” and refers to the practice of purchasing second-hand goods, often found in thrift stores or market stalls.
The Appeal of Thrifting
Thrift and ukay stores are a treasure trove of vintage and distinctive items that stand out from mainstream fashion, appealing to Gen Z’s desire for individuality. These shops offer wallet-friendly prices, allowing shoppers to breathe new life into pre-loved garments with a creative twist.
Kristine Lunday, a Gen Z fashion enthusiast, expressed her excitement about thrifting and vintage shopping in an interview with Republic Asia. For many in her generation, the thrill of finding unique, sustainable fashion pieces aligns perfectly with their values and desire for self-expression.
As more Gen Z consumers lean towards sustainability, the fashion industry is being compelled to rethink its practices, potentially setting the stage for a more environmentally conscious future in fashion.
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