The debut of AM/JASMINE in China marks a significant milestone for designer Amanda Chen Liang. The brand, which takes its name from the initials of Liang and her daughter, along with her daughter’s middle name, Jasmine, symbolizes a deeply personal journey for the designer. Originally launched as “Morning Couture” a decade ago, the label underwent rebranding as Liang’s personal experiences with love, marriage, and motherhood transformed her creative vision, leading to the birth of AM/JASMINE.
Amanda Liang is more than just a fashion designer—she is also the head of a modeling agency, bringing a wealth of experience to her work. Trained under the renowned Ms. Susa, often referred to as the “Mother of Modeling” in China, Liang’s background in modeling has significantly influenced her approach to fashion. Her education includes training in fashion show directing and production, as well as schooling in popular music, which has given her a unique perspective on how to merge fashion with performance art.
Her versatile skill set is evident in her designs. As a former model, she is deeply in tune with the latest fashion trends, while her experience as a director has given her expertise in stage design and production choreography. Her background in music adds another layer to her work, allowing her to integrate sound and fashion seamlessly into her shows. Most importantly, Liang’s role as a mother has become a profound source of inspiration, as she channels her understanding of love into each piece she creates.
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