Milan Fashion Week’s recent Spring-Summer 2025 shows embraced a theme of unpredictability, with a striking departure from the city’s traditional focus on established house codes. This season saw designers stepping away from the practical everyday styles showcased just six months ago, opting instead for a bold exploration of fresh perspectives.
The runway presentations were a mix of experimentation and surprise, with some brands taking daring risks while others reinvigorated their collections to captivate the audience. Notably, Miuccia Prada expressed her nerves about the show, signaling a shift that permeated the entire week and left a sense of exhilaration in the air.
A standout trend was the return of creases in garments. Prada featured collars infused with wire for an asymmetrical look, while Ferragamo showcased trench coats adorned with puckered lines. Max Mara’s tailored shirt dresses also embraced a deliberately wrinkled aesthetic. Bottega Veneta took this trend further, presenting ensembles that appeared to have been left in the wash too long. Despite the unconventional approach, the results resonated, reflecting a choice rather than a mistake.
The inspiration behind these choices varied among designers. Miuccia Prada highlighted unpredictability as a facet of human creativity, while Ian Griffiths from Max Mara drew from chaos theory, emphasizing that creasing symbolizes the contrast to flawless smoothness. Ferragamo’s Maximillian Davis aimed for a relaxed vibe, connecting his raw finishes to his Caribbean heritage. Matthieu Blazy of Bottega Veneta captured the spirit perfectly, likening the crumpled look to a child’s first day at school, where pristine appearances give way to reality by day’s end.
Overall, this season of Milan Fashion Week proved that breaking conventions can lead to innovative expressions, leaving attendees eager for what’s next.
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