Four Seasons Hotel Milano has introduced an exclusive personal shopper and stylist experience, “So Chic, Darling!” This initiative, also available at Four Seasons Hotel George V in Paris, invites fashion lovers to explore hidden shopping gems in these iconic cities. Tailored for weekend getaways, the experience features personalized shopping itineraries designed by local stylists.
In Milan, guests will be guided by art director and stylist Vittoria De Carlo, known for her poetic approach that intertwines fashion with art, design, and culture. Her goal is to lead clients off the beaten path to discover vintage boutiques, private showrooms, accessory stores, and her favorite perfumery.
The journey begins right at the hotel, where guests meet their personal stylist and private chauffeur. The first stop is the Brera district, where De Carlo will introduce visitors to beloved vintage shops like Madame Pauline Vintage, assisting them in locating unique finds. Other potential stops may include Foto Veneta Ottica, a hidden gem specializing in vintage eyewear, as well as various independent brands and home décor boutiques. De Carlo’s curated list also features fragrance stores such as Campo Marzio 70, which offers niche scents and distinctive objects.
Launching in conjunction with Milan Fashion Week, this customizable experience aims to cater to the individual preferences of guests.
A similar fashion-focused adventure is offered at Four Seasons Hotel George V in Paris, where local tastemaker Nathalie Oliver leads guests through another stylish capital.
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