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Xiaohongshu and VOGUE Business Redefine Home Aesthetics at Milan Fashion Week

by Tina

MILAN, Sept. 30, 2024 /PRNewswire/ — Milan Fashion Week, renowned as the premier global fashion showcase, witnessed the emergence of innovative trends, particularly in home decor, where fashion and furnishings intertwined seamlessly.

During this influential week, Xiaohongshu collaborated with VOGUE Business to host the VOGUE Business Milan Digital Summit, themed “The Digital Silk Road: Pioneering the Future of Luxury Lifestyles.” Among the notable speakers was Shawn Li, General Manager of the Commercial Durable Goods Business Group at Xiaohongshu, who participated in the panel titled “Tapping Lifestyle Trends: The Micro-Cultures Driving Engagement.”

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The summit focused on the evolving concept of home living, offering deep insights into the changing lifestyles and preferences of today’s youth in China. It presented groundbreaking ideas and trends that are transforming how young people perceive their living spaces, providing brands with fresh perspectives on consumer engagement. Additionally, the event ignited a new conversation about aesthetics in home and lifestyle, merging the realms of fashion, art, and everyday living.

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