Fashion brand Princess Polly has announced a remarkable 66% increase in online sales among petite size shoppers, alongside a 61% rise for tall size shoppers. This surge follows the introduction of a personalized homepage category menu designed specifically for customers with an interest in these sizes.
The tailored menu features clickable bubbles that direct shoppers to dedicated pages for Princess Polly’s petite and tall collections. Melanie Huang, UX E-commerce Manager at Princess Polly, noted, “The petite and tall category bubbles we deliver through Nosto enhance discoverability, especially as we continually expand our size offerings. These features are only shown to visitors who have expressed interest in those sizes.”
Founded in Australia, Princess Polly has expanded its reach globally, including markets in the USA, UK, and Europe, with a commitment to providing trendy and sustainable fashion accessible to all.
In addition to the personalized category bubbles, Princess Polly leverages various AI-driven product recommendations from Nosto. Shoppers engaging with these recommendations are reported to be twice as likely to make a purchase, resulting in a 21.6% higher average order value and a 2.5 times greater average visit value (AVV).
For instance, on each product detail page, the brand displays a ‘similar styles’ module, suggesting items comparable to what customers are currently viewing. If a shopper is looking at a blue mini dress, they will be presented with other similar blue mini dresses.
Nosto’s AI-driven ‘cross-sell algorithm’ enhances these recommendations by considering what other customers have viewed or purchased, while filtering results based on product color and style.
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