This week, we explore the advantages of shifting brand campaigns in-house. Additionally, we highlight Allbirds’ new emphasis on convenience, notable executive changes, and key stories to watch.
Faced with rising costs, a demand for efficiency, and a challenging global economic landscape, many fashion brands are reevaluating their marketing strategies. By bringing efforts in-house, these brands can enhance control, streamline communication, and cut costs, though they must navigate the challenges of sustaining innovation and creativity.
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