As a fashion blogger who loves both style and beauty, one thing I can’t live without is mascara. Whether you’re going for a minimal, everyday look or something bold and glamorous, the right mascara can elevate your makeup routine by giving your eyes that perfect pop. Fortunately, you don’t have to break the bank to find a quality product. Target is home to a variety of mascaras that deliver amazing results, from lengthening to volumizing, curling to defining. But with so many options on the shelves, how do you choose the best one for your lashes?
In this article, we’re diving deep into the world of mascaras available at Target, exploring the best formulas for every lash type and makeup need. Whether you’re after high drama, a natural look, or something in between, I’ve got you covered with these top recommendations.
Why Buy Mascara at Target?
Before we jump into the top picks, let’s talk about why Target is a great place to shop for mascara in the first place.
Target offers a wide selection of both drugstore and mid-range beauty brands, meaning you can find everything from classic favorites to emerging brands. Plus, their pricing is budget-friendly, allowing you to experiment with new products without spending a fortune. Whether you’re loyal to iconic brands like Maybelline or love trying out newer clean beauty options like Pacifica, Target is a go-to for affordable, quality beauty products.
Beyond affordability, Target also regularly stocks up on limited-edition beauty items, meaning you might stumble upon a special product that’s not available elsewhere. The convenience of being able to pick up your mascara while doing other shopping is another bonus.
Now, let’s explore the best mascaras that you can find at Target, tailored to every type of lash need!
1. Maybelline Lash Sensational Sky High Mascara
When it comes to drugstore mascaras, Maybelline consistently dominates the market, and their Lash Sensational Sky High Mascara is no exception. This viral sensation has taken social media by storm—and for good reason.
Why it’s great:
Incredible Length: The standout feature of this mascara is its ability to give your lashes insane length without clumping. The flexible brush reaches even the tiniest of lashes, ensuring full coverage.
Lightweight Feel: Despite the dramatic length it gives, this mascara has a lightweight, barely-there feel, so you won’t experience any heaviness throughout the day.
Buildable Formula: One coat gives you natural definition, while multiple coats build a full, fanned-out look without turning into a clumpy mess.
This mascara is especially perfect if you have short or straight lashes that need serious lengthening. The formula also contains bamboo extract and fibers, which help strengthen your lashes over time.
2. L’Oréal Paris Voluminous Lash Paradise Mascara
Looking for volume that lasts all day? The L’Oréal Paris Voluminous Lash Paradise Mascara is one of the best volumizing mascaras available at Target. It’s a fan-favorite and often compared to high-end mascaras because of its ability to deliver serious volume and lush, thick lashes.
Why it’s great:
Maximum Volume: Lash Paradise delivers massive volume in just a few strokes, giving you that full, thick-lash look that’s perfect for both day and night.
Featherlight Formula: Despite its volumizing power, the mascara is surprisingly lightweight and doesn’t feel too heavy on the lashes.
No Flaking: One of the best features of this mascara is its ability to stay put. It lasts all day without flaking, smudging, or transferring under the eyes.
It’s available in both washable and waterproof formulas, so you can choose what works best for your needs. The waterproof version is ideal for special events or humid conditions where you need your mascara to hold up.
3. Covergirl Lash Blast Clean Volume Mascara
If you’re looking for a mascara that’s both volumizing and clean, look no further than Covergirl Lash Blast Clean Volume Mascara. This formula is perfect for those who want to use cruelty-free and vegan products but don’t want to compromise on lash volume.
Why it’s great:
Clean Ingredients: This mascara is free from parabens, sulfates, talc, and other potentially harmful ingredients, making it a great choice for those with sensitive eyes or anyone concerned about clean beauty.
Volume with Separation: Lash Blast Clean adds volume while keeping your lashes separated and defined, giving you that fluttery, fanned-out look.
Long-Lasting Wear: Despite being a clean formula, it still offers long-lasting wear without flaking or smudging.
If you have sensitive eyes or prefer clean beauty products, this mascara delivers both volume and definition while being gentle on your lashes and the environment.
See Also: 5 Best Navy Blue Mascaras
4. e.l.f. Big Mood Mega Volume & Lifting Mascara
Affordable, effective, and stylish—e.l.f. Big Mood Mega Volume & Lifting Mascara offers high-impact volume at a price point that won’t hurt your wallet.
Why it’s great:
Mega Volume: If big, bold lashes are your thing, this mascara delivers intense volume and lift, giving your lashes that dramatic, wide-eyed effect.
Curved Brush: The hourglass-shaped brush is designed to hug the lash line, making it easier to coat every lash evenly.
Vegan and Cruelty-Free: Like all e.l.f. products, this mascara is vegan and cruelty-free, making it a feel-good choice for your beauty routine.
This is a fantastic pick for those looking for a dramatic lash effect without spending too much. It’s great for anyone with sparse lashes who needs a little extra lift and volume to make their eyes stand out.
5. Pacifica Stellar Gaze Length & Strength Mascara
If your lashes need a little TLC in addition to length and volume, the Pacifica Stellar Gaze Length & Strength Mascara is a perfect match. This clean, nourishing mascara combines natural ingredients with stellar results.
Why it’s great:
Lengthens and Strengthens: Infused with coconut oil and vitamin B, this mascara works to nourish and strengthen your lashes while giving them gorgeous length.
Gentle Formula: This mascara is great for those with sensitive eyes or contact lens wearers, thanks to its gentle, non-irritating formula.
No Clumping: The smooth formula glides on effortlessly and resists clumping, so your lashes look defined and fanned out.
The Pacifica Stellar Gaze mascara is ideal for anyone looking for a more natural lash look with the added benefit of lash care. Plus, Pacifica is a 100% vegan and cruelty-free brand, so you can feel good about your purchase.
6. NYX Professional Makeup Worth the Hype Mascara
NYX is known for its high-performance makeup at affordable prices, and their Worth the Hype Mascara lives up to its name. If you’re looking for a mascara that does it all—length, volume, and lift—this one should be on your radar.
Why it’s great:
Multi-Benefit Formula: This mascara adds both volume and length, making it a great all-in-one product for daily wear.
Buildable: The formula is buildable, so you can go from a subtle daytime look to full-on glam with a few extra coats.
Tapered Brush: The tapered brush makes it easy to reach every lash, including the inner corners and lower lashes, for a complete look. This is a great choice if you want a mascara that’s versatile and can take you from day to night without switching products.
7. Honest Beauty Extreme Length Mascara + Lash Primer
If you’re into multi-tasking beauty products, the Honest Beauty Extreme Length Mascara + Lash Primer is a must-try. This dual-ended product features both a lash primer and a mascara, so you can get extreme length and volume in one convenient tube.
Why it’s great:
Dual-Ended for Maximum Effect: The built-in primer adds extra volume and length to your lashes, while the mascara defines and darkens for a dramatic look.
Clean Formula: True to Honest Beauty’s mission, this mascara is made without harmful ingredients, so you can feel good about using it.
Long-Wearing: Despite its clean formula, this mascara holds up well throughout the day without smudging or flaking.
This is a fantastic option if you love the idea of using a primer for extra lash drama but don’t want to fuss with multiple products. The formula is also great for those with sensitive eyes.
8. Revlon So Fierce! Big Bad Lash Mascara
For bold, dramatic lashes that make a statement, the Revlon So Fierce! Big Bad Lash Mascara is a must-try. This mascara is designed to give you intense volume, and it certainly delivers on that promise.
Why it’s great:
Big, Bold Lashes: This mascara gives you major volume and lift in just a few strokes, making it ideal for anyone who wants dramatic, eye-catching lashes.
Smudge-Proof Formula: The long-wearing formula ensures your lashes stay bold all day without smudging or transferring.
Flake-Free: Despite its volumizing power, this mascara stays flake-free throughout the day, so you don’t have to worry about touch-ups. The oversized brush helps coat every lash for a full, lifted look that makes your eyes pop. It’s perfect for anyone who loves bold makeup looks.
How to Apply Mascara for Best Results
Even the best mascara won’t give you your desired look if you don’t apply it correctly. Here are some tips to ensure your lashes look their best:
Start with a Clean Base: Always start with clean, dry lashes. If you have oily lids or lashes, consider dusting a bit of translucent powder around your eye area to prevent smudging.
Use a Lash Curler: Before applying mascara, use a lash curler to give your lashes extra lift. This step can make a big difference, especially if you have straight lashes.
Apply in Layers: Don’t rush through your mascara application. Start with one thin coat, then let it dry slightly before applying additional coats. This helps prevent clumping and gives you more control over the final look.
Wiggle the Wand: When applying mascara, wiggle the wand at the base of your lashes before sweeping upward. This helps coat the lashes more evenly and adds extra volume.
Don’t Forget the Lower Lashes: To open up your eyes even more, add a light coat of mascara to your lower lashes. Be careful not to apply too much, as this can cause smudging.
Conclusion
Whether you’re looking for dramatic volume, fluttery length, or a natural, everyday look, there’s a mascara for you at Target. From cult favorites like Maybelline’s Sky High Mascara to clean beauty options like Pacifica Stellar Gaze, the variety available at Target means that there’s a mascara to suit every lash type and need. Take the time to experiment with different formulas and find the one that works best for your lashes. After all, the right mascara can take your makeup look from simple to stunning in just a few strokes.
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