The rise of South Asia in the fashion world, along with the increasing global purchasing power of Indian consumers, has prompted brands to embrace Diwali celebrations. However, experts argue that this focus should be integrated into a broader strategic approach.
As London gears up for Diwali, also known as the Festival of Lights, which is celebrated over five days and typically occurs in late October or early November, excitement is palpable. This year, Diwali officially begins on October 29, with the main celebration on Friday, November 1. In anticipation, various brands, including the British Fashion Council (BFC), Cartier, Condé Nast Traveller, and Creed, are hosting events across the city this week, marking the festivities in style.
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