Moncler’s Genius City event, a unique blend reminiscent of Coachella and Epcot Center, defied traditional fashion show norms at a 30,000-square-foot shipyard along Shanghai’s Huangpu River.
As the futuristic lounge buzzed with excitement—complete with silver couches, beanbag chairs, and booming music from a massive modular speaker featuring a cereal dispenser—Rihanna made a striking entrance. Dressed in an all-red bodysuit and oversized sunglasses, she was escorted by rapper A$AP Rocky, who led her to a prominent angular couch. The couple shared laughs and sipped champagne before Rocky energized the crowd, shouting, “Let’s do it!”
Following Rocky’s Genius collection show, he signed a guest’s jacket as models graced the stage in vibrant moto-inspired puffer jackets in striking hues of green, orange, and yellow, some sporting helmet-like hats similar to Rocky’s. Throughout the show, Rihanna captured the highlights on her phone, visibly enjoying the moment. As the show concluded, Rocky bowed while Rihanna applauded, and the duo exited swiftly, leaving the audience in awe.
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