Southeast Asia’s premier e-commerce platform, has announced a partnership with Alibaba’s Taobao to introduce a dedicated Taobao Fashion channel in Singapore and Malaysia. This new channel, prominently featured on the Lazada app homepage, aims to provide fashion-conscious shoppers with a destination for trendy and affordable apparel. In the future, Lazada plans to expand this channel to include a wider range of lifestyle products, enhancing its overall product offering.
To celebrate the launch, Lazada is rolling out exclusive promotions, including a “Buy 3, Get 20% Off” deal, along with hassle-free returns within 7 and 15 days and flexible pickup and delivery options for customers in both countries. Additionally, “TaoFashion Day” events will take place every Saturday, offering shoppers access to over 35,000 new items at discounts of up to 70%, providing a unique opportunity to explore the latest fashion trends.
To further enhance the shopping experience, Lazada is introducing free international air shipping, with delivery times as short as five working days. Orders will be processed and shipped within 48 hours, ensuring fast and reliable service for customers in Singapore and Malaysia.
Jason Chen, Chief Commercial Officer of Lazada Group, stated, “Today’s shoppers are increasingly savvy and global, constantly seeking unique and diverse fashion products to refresh their wardrobes. Our partnership with Taobao allows us to leverage Alibaba’s e-commerce synergies, providing unparalleled diversity and value to our customers. We aim to make fashion accessible and inclusive, enabling shoppers to express their style confidently without compromising on price.”
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