Heidi Klum is bringing family into the spotlight for her latest advertising campaign with Intimissimi. The 51-year-old “America’s Got Talent” judge shared photos on Instagram showcasing a three-generation collaboration with her daughter, Leni Olumi Klum, 20, and her 80-year-old mother, Erna Klum.
The new campaign highlights Intimissimi’s cashmere collection, with the three women posing in elegant long-sleeved tops from the Italian lingerie brand. In one image, Heidi lovingly rests her cheek against her mother’s head, while Erna wraps her arms around Leni. In another, Heidi and Leni model semi-sheer tops with lace bras underneath, showcasing a more playful side of the collection. The final photo features Heidi solo, again wearing the brand’s distinctive designs.
Heidi previewed the multigenerational shoot on Instagram the previous week, posting a video of herself and her mother speaking in German. In the clip, the pair teased that three generations of Klums would be part of the campaign for Intimissimi.
This isn’t the first time Heidi and Leni have worked together with the brand. Last year, they posed in Intimissimi’s fall/winter collection, with Heidi wearing a wine-colored scalloped bralette, and Leni donning a black lace set. The two also modeled a festive red-themed line of intimates for Christmas.
Leni’s modeling career began at 16, when Heidi agreed it was time for her daughter to pursue her dreams in the fashion world. Their bond is clear, with Leni telling her mom in a video from a shoot, “You’re my best friend because I can tell you everything.”
Leni is Heidi’s only child with Italian businessman Flavio Briatore, and was adopted by Heidi’s ex-husband, British singer Seal, during their marriage. The couple married in 2005 and divorced in 2012, and have three children together: Lou, Johan, and Henry.
Despite her early interest in modeling, Leni said it wasn’t until she was older that she truly understood the timing of her career. In a 2020 interview with Vogue Germany, Leni shared, “The first offer came when I was only 12 or 13, from a brand I liked to wear, Brandy Melville. At that time, I begged my mother, but no chance. Now I understand that it would have been too early.”
The trio’s latest campaign marks yet another milestone for the Klum family, continuing their successful partnership with Intimissimi over the years.
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