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Prada has appointed actor Byeon Wooseok as its newest ambassador, according to WWD.
The 33-year-old South Korean actor gained widespread recognition this year for his role as Ryu Sun-jae in the popular series Lovely Runner.
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Byeon began his career in the fashion industry as a teenager, initially modeling, before transitioning to acting in recent years. He has since appeared in notable Korean dramas such as Record of Youth and Strong Girl Nam-soon.
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He joins a growing list of South Korean ambassadors for Prada, including singer Karina and NCT’s Jaehyun.
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