Streetwear in 2024 is all about bold statements and fresh takes on classic styles. From oversized fits to vibrant patterns, this year’s trends combine the past with the future. Fashion experts are seeing a shift toward daring designs and sustainable choices that elevate personal style. Hara Pranay Surapaneni, fashion expert and founder of Journal by Pranay, shares insights into the top streetwear trends in India and tips for styling them.
Indian Streetwear: A Cultural Movement
“Indians have always had a knack for embracing global trends and making them their own,” says Surapaneni. Today, Indian streetwear is not just a fashion statement; it’s a cultural movement. Indian youth are shaping the scene, mixing bold global aesthetics with local influences. Urban streets across India are alive with colour, quirky prints, and unconventional silhouettes, all paired with statement accessories.
Surapaneni explains that streetwear is often misunderstood. It’s not just about flashy colours or oversized clothing. Instead, it’s about self-expression. “Streetwear communicates an idea, a belief, or an attitude. It’s a way to express individuality and mood, with comfort as a top priority,” he adds. Whether it’s a casual day at a café or a powerful statement on social issues, streetwear adapts to anyone and everyone.
Top Streetwear Trends in India for 2024
One of the biggest trends in Indian streetwear this year is the resurgence of cultural pride. Surapaneni highlights the influence of Indian traditions, including tribal arts like Madhubani and Pattachitra, hand-embroideries, and block prints. These traditional elements are being incorporated into modern streetwear staples like oversized bomber jackets, gender-neutral shirts, cargo pants, and heavy T-shirts, along with vibrant shoes and bags. “It’s a perfect blend of tradition and modernity,” says Surapaneni.
Another key shift in streetwear is sustainability. As more consumers opt for eco-friendly fashion, brands are focusing on natural fabrics, recycled materials, and ethical practices. Surapaneni notes that brands are increasingly evaluating their carbon footprints, a crucial step toward a sustainable future.
Personal Style and Versatility
For those embracing these trends, Surapaneni advises looking inward for inspiration. “Layering your outfits in creative ways can be a simple but effective way to express your style,” he says. Whether it’s pairing a metallic jacket with a cotton shirt or matching a bold graphic tee with minimalist pants and vintage sneakers, personalisation is key. Surapaneni encourages people to experiment and make their outfits truly their own.
The Future of Streetwear in India
As streetwear evolves, Surapaneni sees exciting developments on the horizon. Traditional garments like saris and dhotis are being paired with sneakers and pop prints, showcasing how Indian fashion is embracing streetwear influences. “The future of streetwear in India is being shaped by creative minds who constantly push boundaries,” he concludes.
With a wide range of brands available, from homegrown labels to international fashion houses, consumers now have more choices than ever before. Surapaneni also suggests DIY fashion as a way for individuals to truly express themselves. “If nothing fits your voice, make it yourself,” he says.
In 2024, streetwear in India is not just about what you wear; it’s about telling your story through fashion, blending the old with the new, and making a statement that’s uniquely your own.
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