Coyu, a premium women’s fashion brand backed by major investors such as Prosus Ventures, Peak XV, and Sofina, has opened its first retail store at Ambience Mall in New Delhi. The brand has also launched a new e-commerce platform.
The name “Coyu” reflects its core values: “Curated for You” and “In Collaboration with You.” The brand offers a wide range of clothing, from casual daywear and office attire to festive Indian wear and party styles. Its goal is to fill a gap in India’s premium women’s fashion market.
Coyu combines convenience and personalization with unique shopping experiences. In-store, customers can access services like expert styling and custom fittings. Online shoppers can enjoy live video calls with stylists and personalized recommendations. Coyu also offers 90-minute delivery within Delhi/NCR for both home trials and purchases.
Mohit Gupta, Co-founder and CEO, explained, “There is a clear gap between the expectations and the delivery of premium women’s fashion. By offering a blend of Indian D2C brands and international labels, along with exclusive designs and high-quality pieces, we aim to change how women shop for premium fashion in India.”
The brand also brings international names like Karen Millen, Salsa Jeans, Silvian Heach, and Sister Jane to Indian shoppers, offering access to globally recognized styles.
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