Amid growing concerns about the environmental impact of fast fashion, the rise of resale platforms like Vinted and Depop has prompted many, including myself, to reconsider our shopping habits. Vinted, for example, has more than 500 million listings, while Depop features over 34 million.
These platforms have made me realize that there are already enough clothes in circulation to meet our needs for generations. I was particularly inspired by Ginger Zee, the chief meteorologist at ABC News in New York. Zee, who hasn’t bought new clothes since June 2022, encouraged me to take on the “no new clothes challenge.”
“I never want to sound like I want fashion to end, because I think it’s really important,” Zee shared. “But the way we’re doing it right now is not good.” She highlighted the importance of reflecting on our consumption habits, especially when it comes to fashion.
A Shift in Shopping Habits
In my own career, as a TV weather presenter, I’ve often felt the pressure to refresh my wardrobe and create new looks. Over the years, I spent hundreds of pounds on clothes. But for the past 11 months, I’ve made a conscious effort to buy only second-hand items, mainly from charity shops, resale sites, and second-hand stores. The only exceptions have been shoes and underwear.
I’ve also embraced decluttering, donating or selling clothes I no longer need to prevent them from ending up in landfills. I’ve even started learning how to sew, thanks to my mum, which has allowed me to give new life to some of my old clothes.
As part of my journey, I’ve borrowed pieces from my mum, including a skirt from the 1980s, and received hand-me-down dresses from my aunt.
The Rise of Sustainable Fashion
One of the most rewarding aspects of this challenge has been attending clothes-swapping events. I recently took part in one organized by youth climate and peace ambassadors in Cardiff, where I donated five items and picked up a jacket and skirt. The event also featured a catwalk showcasing clothes made from upcycled materials.
I spoke with two young women at the event, Menna and Yolay, who are passionate about supporting sustainable fashion. Menna explained, “I have so many high-quality clothes at home that I don’t wear enough, so swapping them gives them new life.” Yolay added, “Sustainable fashion is not only more affordable, but it’s also more rewarding to know you’re making a positive impact.”
The Future of Fashion: Quality Over Trend
I also visited pre-loved clothing boutiques like Déjà Vu in Cardiff. Owner Jessica Renault believes there is still a long way to go in changing people’s shopping habits, especially when it comes to second-hand fashion.
“I think it’s about being more thoughtful about what you buy, focusing on quality rather than chasing trends,” she said. “The fabric quality is crucial because it means the clothes will last longer and hold their value when you sell them.”
Embracing Circular Fashion
This year, I’ve completely transformed my relationship with fashion. Embracing circular fashion has not only helped reduce my environmental footprint, but it has also made me more creative with my wardrobe. I know I won’t be going back to buying everything brand new.
Although I still feel the temptation to shop and the pressure from social media to keep up with trends, this experience has taught me that fashion is cyclical. With a little creativity, it’s possible to stay stylish while caring for the planet.
Related topics: