Japan Fashion Week Organization (JFWO), the entity behind Rakuten Fashion Week Tokyo, has announced a new collaboration with Pitti Immagine, the parent company of the prestigious menswear fair Pitti Uomo in Florence.
The partnership aims to enhance promotional efforts for Pitti Uomo within the Japanese market and media. According to a press release, the collaboration will focus on creating special projects centered around menswear and lifestyle.
Pitti Immagine CEO Raffaello Napoleone highlighted that the partnership reflects the significant role Japan’s fashion industry plays in Italian fashion. He emphasized the importance of coordinated efforts to respond to the economic and political challenges that have affected the global market in recent years.
Napoleone stated: “Our goal is to implement a unified promotional strategy that targets key players and influential communities in Japanese fashion. Collaborating with JFWO was a natural choice given its prominent role in Japan’s fashion landscape. Pitti Uomo and JFWO have a long history of successful partnerships, marked by shared objectives and effective execution.”
This new collaboration underscores Pitti Immagine’s ongoing commitment to the Asian market, where it has already built strong relationships with organizations like CHIC, a major Chinese fashion fair. Since early 2024, CHIC has been bringing selected brands to Pitti Uomo under the “China Wave” initiative.
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