Shaboozey is on a winning streak, and the world is watching. After getting the industry talking at the Grammys, he teamed up with Nerds Clusters as the face of their ad, which premiered during the biggest cultural event of the year: the Super Bowl. But for him, the moment wasn’t just about honor, it was about solidarity.
“Oh my god, it was so surreal,” he recalls. “When you’re a kid, you dream about these moments, and you don’t always think about what it’s going to feel like when you’re actually there. But standing on these stages, sharing my art with the world—it’s a blessing. I feel like everything I’ve worked for is starting to fall into place, and I’m just trying to be in the moment and enjoy the ride.”
Performing at the Grammys is a major career milestone. The history, the gravitas, the legends who have stood on that stage—it’s enough to unsettle even the most seasoned of artists. But for Shaboozey, it’s all about preparation. “It’s crazy. As soon as you step on stage, all the weight is on you. But once the music starts, it’s just me and the moment. I prepare by locking in my spots, rehearsing like crazy, and making sure my energy is right. You have to step into a space like this with confidence, knowing you belong here.”
That same energy carries over to the Super Bowl—an unprecedented fusion of entertainment, culture, and competition. “The energy is electric,” he says. “It’s like the whole world is watching, and you can feel the excitement everywhere. Backstage, it’s a combination of intense focus and immediate celebration. Everyone is bringing their best, from the artists to the athletes to the production team, to make this happen. It’s special to be a part of—I’m a huge sports fan, so it’s great to be in the middle of it, to fuse music with this level of competition.”
The intersection of music and sports is nothing new, but Shaboozey has carved his own path through it. “I feel like my music is for everyone, especially those who push boundaries – whether it’s athletes, artists or people chasing their dreams. Sports have a rhythm, just like music has a rhythm, and both tell stories of struggle, triumph and passion. That’s where I fit in – I’m telling my story and it resonates with those who are striving to be more than themselves.”
Part of what makes him so dynamic is his attention to detail – especially when it comes to aesthetics. His stage presence, his visuals, his style – none of it is accidental. “It’s all intentional. The way I present myself on stage is an extension of the music – it’s storytelling. From the costumes to the lighting to the way I move, I want everything to feel cinematic and draw people into my world. The fit has to be right, the energy has to be right, the vibe has to match the music. I’m hands-on.”
This dedication to storytelling extends beyond music. His recent collaboration with YSL Beauty to launch MYSLF Le Parfum fragrance was a natural progression – and an extension of his artistry. “It makes sense. YSL Beauty represents timeless style, confidence, and pushing culture forward—things that resonate with me. MYSLF Le Parfum is about self-expression, being yourself, which aligns with my style. It’s more than just a fragrance—it’s a statement.”
For Shaboozey, fragrance is about more than just smelling good, it’s about identity, energy, and presence. “I see scent as an extension of my energy. MYSLF Le Parfum has that bold yet soft balance, a bit like my music. It has depth, but it’s also fresh. I strive for authenticity and staying true to myself, and this fragrance embodies that same spirit.”
The MYSLF Le Parfum digital collection reflects the duality he brings to his art—modern yet timeless, rooted in tradition yet always moving forward. “That balance is important to me. I respect the people who came before me, the artists who blazed the trail, but I also want to bring something new to the table. Whether it’s my sound, my visuals or collaborations like this, I always aim to blend classic influences with new perspectives. To me, the best art is rooted in history but oriented toward the future.”
For Shaboozey, personal style and grooming are more than just aesthetics, they’re part of the art. “It’s so important. Smell is one of the things people remember you by. When I walk into a room, I want my presence to be felt before I say a word. It’s part of my confidence, part of the energy I bring—whether I’m in the studio, performing, or just in life.”
Working with YSL Beauty means stepping into the legacy of an artist who redefined culture. For Shaboozey, it’s not only an honor, but a responsibility. “I’ve always wanted to represent being brave, being yourself, and not being afraid to take risks. That’s what this collaboration is about. I hope people see that and are inspired to own themselves and walk their own unique path with confidence. That’s the message—be yourself, don’t justify yourself.”