In the torrent of every era, there is always a group of pioneers who are brave enough to take the lead. They are not afraid of wind and rain and resolutely embark on the journey of entrepreneurship. This road is full of thorns and challenges. Only those brave people with extraordinary qualities and outstanding talents can stand out in this long and difficult journey and write their own glorious chapters. Du Leqiang is such an outstanding entrepreneur who crossed over from the automobile sales industry to the clothing industry. His entrepreneurship is also full of stories, which makes people admire.
Du Leqiang’s career began at Quanzhou Huayuan Automobile Sales and Service Co., Ltd. in Fujian Province. There, he was fully responsible for sales and after-sales work and established a deep cooperative relationship with customers. He conducted in-depth market research, accurately grasped customer needs, and continuously optimized the product and service system. At the same time, he attached great importance to team building, and with his outstanding leadership ability, he led the team to achieve remarkable sales results. This experience not only tempered his market acumen and customer service awareness, but also made him deeply realize that high-quality products and high-quality services are the key to winning customer trust and market recognition. In the process of promotion from sales manager to general manager, Du Leqiang has accumulated rich sales and management experience. This valuable career journey has laid a solid foundation for his future entrepreneurial path.
In March 2014, Du Leqiang keenly saw the huge potential of the clothing industry and resolutely decided to expand across borders and founded Tongxiang Dana Tesi Import and Export Co., Ltd., focusing on the field of clothing trade. When he moved to the new world of clothing, he cleverly integrated his rich experience in the automobile sales industry into it. He always adheres to the principle of customer first, maintains close communication with customers, deeply understands and meets their personalized needs, and builds a complete customer service system, which has won wide acclaim and loyalty from customers. At the same time, he actively conducts market research, keeps up with market dynamics and trends, and continuously optimizes product structure and service quality. In team building, Du Leqiang pays attention to the cultivation of team cohesion and leadership, creates an efficient, collaborative and dynamic team, and leads the team to achieve impressive sales results. He encourages team members to be brave in pioneering and innovating, continue to learn and grow, and contribute to the prosperity and development of the company. In terms of market expansion, Du Leqiang has shown extraordinary strategic vision. He deeply analyzes market demand, accurately captures popular trends, and actively contacts and cooperates with international brands. With high-quality products and excellent services, he has successfully won the trust and favor of many international brands, established long-term and stable cooperative relations with them, and laid a solid foundation for the company’s international development.
However, Du Leqiang’s entrepreneurial journey was not smooth sailing. At first, he mainly started with clothing trade business, and gradually gained a foothold in the market by cooperating with suppliers to receive orders and issue orders. But with the increasingly fierce market competition, he deeply realized that only by mastering the production links can we more effectively control product quality and cost, thereby enhancing the core competitiveness of the enterprise. So, in November 2020, he established Jiangxi Dart Clothing Co., Ltd. and selected a site in Jiangxi to build a modern clothing factory. The factory is equipped with advanced production equipment and technology, which realizes the automation and intelligence of the production process, greatly improves production efficiency, and reduces production costs. Through independent production, Du Leqiang not only achieves precise control of product quality and cost, but also further improves the quality and stability of products. He pays attention to every production detail, from the selection of fabrics to every link of cutting and sewing, and strictly controls every step to ensure that every product meets international standards and meets the high-quality needs of customers. While expanding the domestic market, Du Leqiang also set his sights on overseas markets. He established branches in Singapore and Canada, responsible for marketing and customer service in Southeast Asian and North American markets respectively. With its geographical advantages, the Singapore branch quickly gained a foothold in the Southeast Asian market; the Canadian branch successfully entered the North American market with Du Leqiang’s in-depth understanding and precise grasp of the North American market, and won the love and recognition of local consumers.
After years of intensive cultivation and continuous development, Danatus Garment Group has established many long-term and stable high-quality partnerships in both domestic and foreign markets. In China, the company has formed a close strategic alliance with Fujian Fengzhu Textile, Haining Jiayang Textile, Hangzhou Yujia Textile, Jiangxi Jingrong Industry and Shishi Xinhong Senyuan Trade; in the field of international cooperation, Danatus Garment Group has joined forces with internationally renowned brands such as BROWNING, King’s Camo, LLC, Condor Outdoor Products, MILLER BRANDS, Propper and Safety Shirtz to fully take charge of the full-chain production and supply tasks of their clothing products. With its excellent product quality, Danatus has won high trust and praise from customers, and its professional production capacity and high-quality product quality enjoy a high reputation in the industry.
Du Leqiang adheres to the forward-looking concept of scientific and technological innovation and injects strong impetus into the development of the group. He actively introduces internationally advanced production equipment and technology, while continuously increasing R&D investment, and is committed to improving production efficiency and product quality. Danatus Garment Group has achieved remarkable results in technological innovation and owns a number of software copyrights and patented technologies related to fabric research and development and production. These patents and software copyrights not only demonstrate the company’s technical strength, but also win the company an advantage in the fierce market competition. Among them, the application of innovative technologies such as automatic cutting tables and clothing production process optimization software has greatly improved production efficiency, reduced production costs, and made the company more competitive in the market. In addition, Du Leqiang also led the team to delve into the field of fabric research and development and successfully developed a variety of outdoor functional fabrics with unique functions. These fabrics, such as moisture absorption and quick drying, waterproof, antibacterial and insect repellent, not only improve the quality and functionality of the products, but also meet the diversified needs of customers for high-quality, functional clothing. Whether it is outdoor sports, travel or daily wear, Danat’s products can provide customers with a full range of protection and comfort.
With outstanding achievements in business operations, Du Leqiang and his Danat’s Clothing Group have won many honors. These honors not only fully demonstrate its prominent position and extensive influence in the industry, but also highly recognize Du Leqiang’s innovative spirit and outstanding leadership as an entrepreneur. From the “Third Prize of Advanced Enterprises in Intelligent Manufacturing of Textile and Garment in Ganzhou City” to the “Pegasus Award”, from the “Vice President Unit of Ganzhou Quanzhou Chamber of Commerce” to the “Sports Public Welfare Contribution Unit”, and then to the “Tax Payment Award”, each honor is the best proof of the unremitting efforts of Danatus Garment Group and Du Leqiang himself.
Du Leqiang, a visionary, innovative, quality-oriented and tenacious entrepreneur, has led Danatus Garment Group to continue to grow and become an emerging force in China’s clothing industry with his keen market insight and innovative spirit. His successful experience not only provides valuable experience for the development of China’s clothing industry, but also provides reference and inspiration for entrepreneurs in other industries.