At a time when minimalism and Quiet Luxury are still the mainstream trends in the fashion world, Chloé has always stuck to her own pace. She is a woman with an extremely romantic and free soul. No matter where the fashion goes, complex and detailed lace and chiffon items have always filled her wardrobe.
For the fall and winter of 2025, creative director Chemena Kamali continues her journey of discovery at Chloé, redefining and sublimating the spirit of the Chloé woman.
Having worked for Chloé for many years and now three times, Chemena Kamali is undoubtedly one of the designers who knows the brand best. Since being appointed creative director in October 2023, she has been praised for reviving the classic image of Chloé in the 21st century and reinterpreting the bohemian style and elegant design laid down by the Karl Lagerfeld era in the 1970s.
Chemena Kamali said backstage at the show that she does know what Chloé women want, but this season, she has greater ambitions – to break away from the Chloé stereotype.
With the title “The Evolution”, Chemena Kamali unfolds the extension of the Chloé woman’s personality and the details of her wardrobe. She is deeply inspired by the beauty of contradictions, integrating the gorgeous and luxurious style with the relaxed, confident, real and natural characteristics of the Chloé woman, and brings a wonderful series that explores the beauty of diversity in the autumn and winter of 2025.
Chemena Kamali still lets Chloé women wear exquisite chiffon and silk pieces – but the tops are covered with gorgeous artificial fur straw tube decorations, sometimes stacked with layers of gold chains and badge accessories, or rough wide belts; while the soft silk shirts, with the addition of broad shoulder pads that were once a symbol of power, have a hint of 1980s Power Dressing.
Romantic ruffles are wrapped under powerful large-profile coats, while light chiffon and silk are covered with thick cotton or imitation fur coats. The contrasting materials show the balance of strength and softness of women, and also add a touch of wildness to the overall look.
In addition, there are several sets of lace skirts in the second half of the series, with micro petticoats that reach to the buttocks, bringing unexpected and interesting silhouettes. This contradictory beauty is an evolution of the wardrobe of the Chloé woman.