LOEWE officially announced that Jack McCollough and Lazaro Hernandez will serve as brand creative directors.
Jack McCollough and Lazaro Hernandez will be fully responsible for the creation of LOEWE’s women’s, men’s, leather goods and accessories collections. Their appointments will be effective on April 7, 2025.
Jack McCollough and Lazaro Hernandez met at the Parsons School of Design in New York and later jointly founded the Proenza Schouler brand. After graduation, they won the “Designer of the Year” award and immediately became one of the backbones of the fashion industry. The duo has won numerous industry awards, including five “Designer of the Year” and “Accessory of the Year” awards from the Council of Fashion Designers of America (CFDA).
Over the past two decades, their works have played an important role in reshaping modern fashion and have continued to explore contemporary culture. Their design styles have a solid foundation in craftsmanship and a keen artistic sense, changing the landscape of the fashion industry and coinciding with LOEWE’s 179-year craft heritage concept.
Pascale Lepoivre, CEO of LOEWE, said: “I am very pleased to welcome Jack and Lazaro to LOEWE. Their vision and creativity are a perfect match for the LOEWE brand philosophy, and I look forward to watching them shape a more exciting future for the brand.”
Jack McCollough and Lazaro Hernandez said: “We are deeply honored to work for LOEWE, as we share the same values and mission. We look forward to working with the brand’s elite team and craftsmen, whose talents, under the creative direction of Jonathan Anderson, have made LOEWE a pivotal influence in fashion culture. We sincerely thank Bernard Arnault, Delphine Arnault, Sidney Toledano and Pascale Lepoivre Entrusted with the important task of writing the latest chapter of LOEWE’s development.”
Sidney Toledano, CEO of LVMH Fashion Group, said: “I have always admired Jack and Lazaro’s creations at Proenza Schouler. They are rich in creativity and very committed to craftsmanship. They are the best candidates for LOEWE’s new creative helmsman. I look forward to seeing them lead the brand to continue to evolve.”