DIESEL has teamed up with brand ambassador and Seventeen member HOSHI to launch a new collaboration special series that perfectly incorporates their unique charm and style.
Glenn Martens, the brand’s creative director, worked with HOSHI to design 14 items for the series, with silver chain pendant necklaces as the main elements, or printed and physical decorations throughout the series, including oversized hoodies, T-shirts, denim clothing, baseball caps, jewelry and handbags.
Various classic brand elements complement HOSHI’s style, such as the exquisite pendant spelling out the word “DIESEL”, the Oval D logo, the 1DR handbag and the slogan “For Successful Living”. The tiger head pendant symbolizing HOSHI also debuted in this series: In Korean, HOSHI means “tiger gaze”, just like the tiger-like momentum he exudes on stage, and HOSHI himself has repeatedly expressed his love for tigers. The gray and white color scheme is cleverly used on various washed denim zipper hoodies, jeans, baseball caps and two new Charm D handbags. The series also includes a stainless steel pendant necklace and pendant, which can be used as a keychain or handbag accessory to embellish the look.
The new limited edition series is now available for pre-sale and will be available on the DIESEL online store and specialty stores in mid-April.