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Songjin Clothing’s Popularity Boosts Sales for Businesses

by Tina

Songjin, a traditional silk handicraft, is mainly produced in Suzhou. It has a gorgeous style and exquisite patterns. It is a more complex category in silk crafts and has the reputation of “the crown of brocade”.

As the Spring Festival warms up, people go out of their homes to enjoy the spring, and Songjin clothing has also become a popular item in the “new Chinese style” wear, with a huge increase in sales.

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In the live broadcast room selling Songjin products, you will find that a large number of popular patterns are either incomplete in size or out of stock. Ms. Fang, who lives in Guangxi, is very interested in Songjin. She can’t buy the style she likes online, so she simply goes directly to Suzhou to buy Songjin.

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With the love of consumers, there is a greater motivation to launch new products. In Guanqian Street, Suzhou, a store’s window displays the Songjin series that has just been put on the shelf.

Kong Peijie, director of the new channel business department of Taihu Xuexin in Suzhou, Jiangsu: Its elements include traditional Chinese gourds, bats and flowers. The name is Fu Lu Sheng Hua, which means both good fortune and good luck, and flowers all the way. This is a shawl and bag of the same style as our vest. We also have many Songjin gift boxes. The sales of the entire Songjin interpretation increased by 100%.

The reporter learned that the price of pure silk Songjin fabric is more than 800 yuan per meter. Some merchants use the leftover Songjin fabric to make cultural and creative products such as hairpins and sachets, which not only reduces the cost of purchasing Songjin, but also provides corresponding matching for clothing.

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