Longchamp is a French brand that many Taiwanese girls love. It is well-known for its lightweight and easy-to-pack nylon folding bags. In recent years, it has launched many practical and high-quality bags to compete in the fashion market. Have you ever wondered what the office manager behind a brand that can create a classic bag that is a must-buy in France is like? During Paris Fashion Week, ELLE visited Longchamp’s new headquarters office and had a cup of coffee with Juliette Poupard, the fourth-generation family heir and global event director of the brand, to talk about a typical Parisian woman’s day, from her favorite office corner, Paris life to must-have fashion items, and took the opportunity to take you to discover Longchamp’s little-known secrets.
ELLE: Share with us three interesting and unknown things about the Longchamp headquarters
Juliette Poupard: We have art decorations in many corners of the office, including works by many female artists. The cups and plates in the Longchamp Café are hand-picked by my mother and me on weekends, and each one carries our thoughts! In addition, our office has a gym space, and there are different classes every day for everyone to exercise. I regularly practice yoga and Bootcamp training.
ELLE: Which space do you like best in the Longchamp headquarters? Where is the place with the most inspiration?
Juliette Poupard: My favorite is the terrace outside the café! I am a typical Parisian. I like the vitality and noise of the city, but at the same time I also need fresh air to maintain balance and organize my thoughts. Even in winter, I still like to have a quick lunch or coffee outdoors, which keeps my mind clear and helps me work more creatively.
ELLE: We are curious about your most commonly used Longchamp bag? What are the must-have items in your bag?
Juliette Poupard: Roseau is my daily bag because it can accompany me from day to night! In addition, I also carry a Replay bag to carry my laptop.
Juliette Poupard met us with a Longchamp Roseau bag on the day of the interview. Named after the French word Roseau, which means “bamboo joint” in Chinese, it also has a beautiful meaning. The design is simple and the capacity is beyond imagination. It is perfect as an everyday bag. This bag has been launched for more than 30 years and has been extended to different bag designs to cope with the diverse lifestyles of modern women. It can be said to be another representative classic bag of Longchamp after the nylon bag.