As the fashion world shifts from runway season to new season releases, luxury brands aren’t slowing down. In April, the news the fashion world needs to know focused on heritage brands returning to their roots, creative forces spotlighting the women shaping the industry, and local brands reminding us that sustainability and style aren’t mutually exclusive.
Whether it’s a sculptural new It-bag, a documentary to watch, or a purposefully designed denim collaboration, these are the moments that are rewriting the modern fashion narrative—in every detail.
Loewe’s Madrid Bag Ushers in a New Era of Understated Luxury
Loewe has never hidden its Spanish roots, and with the debut of the Madrid bag, the brand interprets its heritage into pure, wearable poetry.
Paying homage to the city where the brand was born in 1846, the Madrid bag blends traditional leather craftsmanship with a sculptural modernity: its soft trapezoidal silhouette, pleated sides, and shiny pebble-colored clasp already make it the most sophisticated investment of the season.
First unveiled at the Spring/Summer 2025 runway at the Château de Vincennes, the bag is styled by Loewe muse Taylor Russell and comes in three sizes in black, olive, burnt red and deep burgundy. Made from supple calfskin and lined in nappa leather, the Madrid is tactile, timeless and totally transformative.
Dior Documentary
Since taking the helm at Dior in 2016, Maria Grazia Chiuri has made it clear: for her, fashion is a feminist statement. Now, in a new documentary titled HER DIOR – Maria Grazia Chiuri’s Collaborations with Female Artists, the house chronicles the creative partnerships that defined her tenure – and reshapes the Dior narrative.
Directed by fashion documentarian Loïc Prigent, the film features heavyweights like Chimamanda Ngozi Adichie, Judy Chicago and Mickalene Thomas, each of whom brings their own artistic perspective to Chiuri’s vision.
Part retrospective, part rallying cry, HER DIOR is more than a behind-the-scenes peek at the atelier, it’s a cinematic tribute to sisterhood, storytelling, and the enduring connection between fashion and art. Watch it now on Dior’s YouTube channel and prepare to be inspired.
Twin Faces, Amelia Gray and Gabriette Bechtel for Marc Jacobs Mini Backpack Campaign
If there’s one thing we know about the fashion world, it’s that engaging with internet gossip is a way to create a lasting campaign. Marc Jacobs’ latest campaign is a prime example of this.
Playing off their oft-remarked resemblance in a playful way, models Gabbriette Bechtel and Amelia Gray star in Marc Jacobs’ Mini Dual bag campaign.
Shot by photographer Richard Cohen, the duo channel a twin-like aesthetic, mirroring each other’s angular features and sleek side-swept hairstyles. Set against the backdrop of a New York hotel room, the models sport matching vests and sweatpants, highlighting the Mini Dual bag in denim and white leather. The playful campaign not only highlights the Mini Dual’s versatile design, but also taps into Y2K nostalgia, reminiscing about the icons of the early 2000s that fashion fans will always look back on.
St. Agni x Outland Denim Sets the Example for Sustainable Apparel
It’s a perfect match for minimalism, as Byron Bay’s St. Agni and Queensland’s Outland Denim team up to create a capsule collection in celebration of Earth Month. The result? A sustainable denim collection that combines form, function and a shared commitment to craftsmanship.
Blending St. Agni’s pared-back aesthetic with Outland’s industry-leading ethical production model, the capsule is the epitome of elevated basics. Clean lines, thoughtful details and silhouettes make for effortless style—all crafted with low-impact materials and integrity in every stitch. It’s proof that when two purposeful powerhouses come together, the result is more than just denim—it’s a movement.