Luxury fashion brand LOEWE has launched its first major brand exhibition, “Crafted World”, in Harajuku, Tokyo’s cultural and fashion hub. The exhibition, which runs until May 11, celebrates the 178-year-old brand’s rich heritage of artisanal creativity, design excellence and unique individuality.
Founded in Madrid in 1846, LOEWE, now part of the LVMH group, specializes in leather goods, clothing, fragrances and other fashion accessories. Following its debut in Shanghai earlier this year, LOEWE has teamed up with global consultancy Stink Studios to create an innovative digital companion to the landmark exhibition, revolutionizing how visitors interact with the exhibition.
The pre-exhibition web experience serves as both a digital prelude to the physical exhibition and an interactive guide for visitors. The digital companion complements the exhibition space, which was designed in collaboration with architecture firm Oma to create multiple touchpoints for visitors throughout their journey.