Since joining Louis Vuitton in 2023, Zendaya has confidently stepped into her ambassadorial years and is now the ultimate Mediterranean muse for the Resort 2025 campaign.
Shot by Inez & Vinoodh, the visuals are soaked in Riviera sunshine and quiet luxury, with Zendaya a sun-soaked goddess perched atop a postcard-perfect landscape. The Italian coast has never had a chance like this. More than a fashion campaign, this is an inspirational canvas for what summer 2025 will look like.
The collection is all about luxury lifestyle, with sunglasses more reminiscent of a yacht deck than a corner store, sandals more suited to be flaunted at a Capri beach club and bags designed for sun-soaked strolls. The Capucines collection is reinterpreted in wicker and supple leather to add just the right touch of resort chic.
Zendaya exudes effortless elegance in every photo, whether it’s a backless mini dress covered in intricate embroidery or an embellished knit slit to the hips, she’s built for dramatic, breezy looks. And the sunglasses? A nod to the house’s heritage, with gold hinges that mimic the clasps of Louis Vuitton luggage—because tradition never goes out of style.
Louis Vuitton teaches us that summer isn’t a season, it’s a state of mind—and Zendaya is its sunny CEO.